Small Biz Branding 101: So what is a brand, exactly?
As an entrepreneur, you probably hear the word “brand” or “branding” quite a bit: “Brand positioning”, “Brand management” “Brand Strategy”, and so on. And while you probably have some idea as to what...
View ArticleHow to Discover What Makes Your Brand Unique
Welcome to part two of my Branding 101 series! If you missed part one, Small Biz Branding 101: So, what is a brand, exactly?, click here to catch up. So, you’ve figured out what branding is, and you...
View ArticleChoosing the Best Colors to Represent Your Business (Part 1)
I LOVE COLOR!! There, I said it. But really, who doesn’t love color, at least to some degree? Just be careful, when it comes to choosing colors to represent your business, that you don’t simply pick...
View ArticleChoosing the Best Colors to Represent Your Business (Part 2)
Ah, colors…there’s more to them than meets the eye! If you’ve ever been advised to NOT wear red in a job interview (so as not to come across as power-hungry or overly confident), or you’ve been...
View ArticleHiring Awesomeness: How to Have a Happy, Fun, and Effective Relationship with...
When it comes to running your business, the people you surround yourself with, and the help and assistance you receive from them, play such important roles in your success. For example, your business...
View ArticleYour First Website is Just the Beginning (Why Evolution is Natural + A Good...
I get it. You want your website to be perfect, right off the bat. The right tagline. Beautiful design. Excellent copy. Everything is a reflection of your biz, and you can’t bear the thought of...
View ArticleWhat makes an experience AWESOME? (or, How to Make Your Customers Fall in...
Think about your favorite places/businesses (restaurants, stores, companies, etc.). Chances are, it’s not just their product or service you love. It’s the total package! { { For me, that would be the...
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